little fame rush

I'm having a little fame rush right now. I was recently interviewed in front of an audience by Ben Carter for his Tales of a Red Clay Rambler podcast, and it was posted yesterday. You can listen to it right here. The conversation centers around writing on a blog, using social media as an artist, burnout, and what it means to share your world with customers and fans. I get a little tongue-tied sometimes, that's why I like writing so much.  I listened to myself talk and I only winced a couple of times. I'm like most people-- I hate the sound of my recorded voice, but somehow the voice I heard didn't sound like my voice so I was okay with it. I have a moratorium on self-hate right now and listening to yourself talk for an hour without wanting to punch your own self in the face is a pretty good test.

Listening to the interview I had a few moments of wishing I had elaborated on a few things or shared some more thoughts. It was like listening to an interview where you are thinking, "Ask this question! What about that, ask about that!" Only I was thinking, "Answer this! Why didn't you talk about that?!"

I'm going to listen to the interview again and take some notes on things that I want to elaborate on, and I will write a post about it, or maybe a few if I need to.  If you listened to the interview and you have some follow-up questions or something you want me to talk more about, please feel free to post here or send me an email. I said in the interview, and I will say it again here, that part of my mission is to share as much information as possible about running a pottery business, making a living as an artist, and all the challenges that go with that. I want to be a resource of support and information, so send me your questions or share your thoughts.

creating your own PR department

Not too long ago, I had a public relations meeting. It was with myself, and we drank a cup of coffee and determined that since we can't afford a PR department, it was time to get serious about doing it ourselves. Publicity is one of those things where the more you have, the more you get. The first time I received some good publicity was back in 2004, and since then I've had a steady stream of press attention. But it's always pretty random and I have to wait for it. I never know where it's coming from or when I'll get more. In this, I'm kind of like a horny high schooler with no boyfriend. The goal is to be more like a popular cheerleader type with the football team following me around.

I've seriously considered hiring a publicist for my business. I even went as far as talking to a local public relations firm that specializes in working with small, art-based businesses like mine. They named a fee so high I actually considered paying it, I thought the sum alone would have to make it worth it. The problem is, no matter how much you pay a publicist, there is no guarantee that you will get the publicity you want. We've all heard "there's no such thing as bad publicity." That's bullshit, but what the artist has to think about is worthless publicity, publicity that does not generate interest or sales, especially when you paid for it!

I'm no marketing genius, but I'm sharing the list of things that my PR department needs to work on, maybe this stuff you need to work on too:

• Making an effective press packet: I've never had a press packet, but I've been thinking I need one since about 2002. It's a handy tool to convince editors and writers you have your shit together and ready when press comes knocking. Whether you have an actual physical press packet or a digital one, a press packet should contain:

1. Images of your current work. Rather than have a bunch of images of everything, it should be only your best images of your best work, and be representative of your overall body of work.
2. A clearly labeled list of the images, along with material, dimensions, price.
3. Artist statement. Every artist needs one of these.
4. Recent press clips, if any, including press releases.
5. Your artist resume. I thought I didn't need a resume because I just work for myself, but a resume explains your history of accomplishments and career trajectory.
6. A postcard and business card with ALL of your contact information.

• Milking the press contacts: Have you ever had a bit of press before? That's your first press contact, and it never hurts to send that person an email with images of new work. I have never once sent an email to the people who have written about me, asking them for more coverage. That's ridiculous. It's even more ridiculous when I consider that I almost spent 9 months studio rent to have someone do it for me. Bringing another high school analogy back, it's like waiting around for the hot guy to ask me to prom when I can just invite him to the Sadie Hawkins dance.
• Brand identity: The internet is choked with people who promise to help you with brand identity. The funny thing is their websites look awful, their exhortations are uninspired, and they all want money. I like this site and this site for free help, though there are paid options too. My own thoughts about brand identity are that you need to spend some time and/or money on business cards, post cards, and website so they look professional and like they are all part of the same family. Going deeper, your brand identity is also your story about who you are and why you make art. Why do you need a brand identity? Because when people buy your art, they are also buying a piece of you. Let them know who you are so that piece is more valuable.
• Better newsletters: It took me about over a year to get into the swing of writing my blog and figuring out my "message". I still have not figured out how to make a really great newsletter, though I am making progress with my new email service which has made it super easy to make it look pretty.

Having your own personal PR department, headed and run by only yourself is the reality of most artists. Take yourself seriously enough to do some work on PR, and let me know what you've done lately or what else should be added to this list!

do it for me

First things first: check out this awesome full page spread of nation-wide press glory:Those of you who know me or read this blog and know what a vain bitch I am know I am loving this because I actually look damn cute. This is the first time I've looked cute in any press I've gotten, I usually look awful. It's amazing what soft lights, a clean outfit, and some make-up will do for you. Oh and yes, lots of people will see my pottery too, which is a pretty nice way to start the new year.

The slightly ironic thing about this press is that it is in this magazine called "DIY" which we all know means "do it yourself". I've been taking the last month off from making pottery and while I've been noodling around with my papercut projects and other little things, I've been realizing what an un-DIY person I am. I bought fabric to make new curtains for my bedroom and recognized immediately that my vision of curtains will never match my ability, so I sent them to my mother-- a master seamstress who made her own Calvin Klein knock-off jeans back in the 80's-- to make them for me. More evidence: I recently bought new sheets that came in this amazing, squared-off, un-recyclable, thick clear plastic bag that had a snap, and I'm looking at this thing thinking, "I could cover this with cute fabric and make this into the neatest little waterproof purse to carry my paintbrushes!" But I already know I will not get past the idea part. Even my papercut stuff, which I would love to frame and put up on my apartment walls, will probably end up getting dropped off at a professional framers because I won't get around to doing it myself, even though framing stuff is so easy.

People think because I'm an artist I would easily fit into the DIY ethos, but really, I'm all about DIFM, or "do it for me". I thought about how fun it would be to start a website where I could put up my DIFM projects, like this beautiful wood-framed stained glass bay window I want turned into a cabinet, which is what I think I had in mind when I bought the damn thing 14 years ago. People could apply to do the job, and I could choose people to make my projects for me. Perfect, right?

Just looking through this DIY magazine made me jealous and exhausted: create a pretty floor mat from linoleum, etch glassware to make them look frosty cold even when the liquid inside is not, paint your own headboard on the wall so it's not really a headboard, it just looks like one. All of these peppy people with these cute freakin' houses and all the special touches they did themselves, I could have that too, I just need somebody else to... DIFM! Then I could start a DIFM magazine and from there a whole movement could be born, with me at the top, filing my nails and checking my makeup for the next press shoot while someone creates a lampshade for me out of re-purposed vintage wallpaper and embroidery hoops. Sounds like DIY heaven for somebody else. I've never been short on ideas, only the drive to actually get them done.

publicity, or my martha story

About 18 months ago, I was sitting at JFK waiting to get on a plane after another disappointing, soul-killing, wholesale show. My cell rang, and it was an editor from Martha Stewart Weddings. I actually said to her, "I've been waiting for your call, what took you so long?" She laughed. She wanted some of my cupcake stands, pronto, for the magazine. I don't think I have to tell you that landing a spot in Martha is the equivalent of winning the publicity lottery. I sent the cupcake stands, and waited for my free copy of the magazine that they usually send you when your item has been featured in a magazine. A couple of months go by. Finally I email the editor and ask what's up? She kindly informs me that I've been bumped to the website only. Another 6 months go by, and I get another call from her asking for a collection of cherry blossom stuff, in pink. I send it out, fingers crossed. This time I get my magazine, and I almost hyperventilate with excitement, my head filled with visions of the massive retail orders I'm about to receive. I look through the magazine, once, twice, three times. Where the hell am I? I finally find an image of my cherry blossom plate, about the size of a dime, on the fold in a mix of other product. Worse, it's layered on top of another plate, making it look like I've made that plate too. To date, I've only received inquiries about that plate underneath!

It is impossible to underestimate the importance of publicity for your business. The first time I received some major publicity was a feature article on the front page of the "Living" section of the San Francisco Chronicle. Since this was back when newspapers were still major sources of information (2004), it generated a lot of attention, which equals a lot of orders. I had a retail show soon thereafter and I literally had people lined up all day long, which was a first. Still hoping it's not a last. After the Chronicle interview, I was able to pay off my student loan. It was also a small launch pad that took me up a notch in recognition, and generated more publicity. If you look at my press page, press mentions have steadily followed after that interview.

People always ask me how I get press, and my honest answer is, "not much" which is totally unhelpful, I know. That Chronicle article was generated by a publicist the Clay and Glass Association of California hires to promote the Clay and Glass Festival, but every other press thing has been editors and writers finding me.

I'm considering hiring a publicist who specializes in working with artists. When I was first starting out and thinking about generating press, I read about how artists are supposed to put together a press packet, and send it out to editors. I've never done that. I'm not sure what the protocol is nowadays, with all of the distractions and information flowing. One thing I do know is editors at magazines, blogs, etc, need to find us, they want to find us, because fresh, interesting "product" is essential to keeping their readers attention. What have you done to get publicity? Or are you like me, just laying around and waiting for it to come to you? I'm still waiting for Martha to call again, I think third time has to be the charm.