Remember back in January when I said I thought making resolutions in the deepest depths of winter was ridiculous, and it should be saved for the first day of spring when one may actually feel motivated to make some changes? Well guess what people? The Vernal Equinox is upon us in two days!
I have several resolutions. The first one is to start posting ceramic websites and blogs of people beside my immediate circle of friends. I've been very non-reciprocal in that area. I recently put a site meter on my blog to monitor how many people actually read this thing, and was surprised to learn how many beautiful fantastic awesome people have me bookmarked, and how many people come to me through other blogs websites. I found some very cool artists whose work I'd never seen before, and I thought I knew everybody. Well, apparently I do not, and god knows what else I'm missing. So if you are a ceramic person, please put your blog and/or website in my comments or email them to me and I will post it.
Second resolution is to start working my retail angle a lot harder. Last week I was all bunged up because I was considering doing the Las Vegas wholesale craft show (a relatively new show on the wholesale circuit) with Rae Dunn and a couple of other people. In the end, we couldn't pull it together and I found I was relieved. Why? Because I hate frickin' wholesale. I've started shipping my spring orders and these collections I send off are so beautiful. I mean really, it makes a momma proud. But I'm sending these babies off for less than half of what I could sell it for out of my studio or on Etsy. And that kinda hurts. Could I sell it all off myself for retail is the question.
Someone asked me a few weeks ago about how I developed my wholesale. I've been thinking a lot about that question because I want to answer it in an intelligent way that is helpful to people. I'm not going to do that right now other than to say I never wanted to do wholesale, but the retail shows were drying up in the sales department and I needed to do something to keep things going, hence the New York Gift show and Philadelphia Rosen. But if you read those posts you know I never come back all happy and stoked, I come back feeling depressed and used.
So my resolution now is to take that dough I was going to pour into Las Vegas and pour it into my marketing instead. I just uploaded a new website-- check it out-- and I'm going to take out some online ads and push etsy as hard as I can. Now the question is, what is your spring resolution?
home sweet behomm.
3 hours ago